Leo

One of the largest ironies of our wonderful industry is that 95% of network marketers have absolutely no idea how to market.

Its kinda like watching chickens with their heads cut offrunning around squawking at anything they see, trying to get it to pay attention to them. I dont know about you, but it seems like it would be pretty tough to build a 6 or 7 figure annual income using such strategies.

It makes far more sense to me to apply scientific and strategic marketing principles into your business to maximize your business growth.

You see, virtually every business out there knows they need a marketing budget, knows they need a way to acquire new customers, new distributors, new prospects, new sales reps, or whatever.

Why should network marketing be any different? The truth is, the old school methods we are taught about network marketing are a very inefficient way for us to acquire new distributors in mass numbers.

The new school is all about learning how to use technologies like the Internet to generate an endless amount of leads and then sponsor those leads into your business in record numbers. The new school is about developing skills and abilities that will INCREASE your total value, and will make you far more money because of it.

The smartest network marketers today are the ones that learn how to market their business effectively. They are the ones who eradicate 99% of all the problems most people in our industry are facing. Now thats what I call putting the Marketing into network marketing.

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