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Knowing the 80/20 rule and applying it to your Multilevel Marketing business opportunity can and will transform your business. It is a rule which since being discovered has transformed many businesses. This is largely due to its focusing nature. The 80/20 rule makes you productive in all the right areas and not just your Multilevel Marketing business opportunity.

::: How the 80/20 rule was found :::
It was in the year 1906 that the Italian economist Vilfredo Pareto came up with a mathematical formula which has since transformed many businesses and people's lives. What Vilfredo Pareto found in his studies was the fact that 20% of the Italian population had 80% of the money. When Vilfredo Pareto continued on a search, he soon found the same proportions in other countries.

What we now know about the 80/20 rule is that it equates to many things. And it all boils down to 20% of your work producing 80% of your results. And this is a fact which many people do not know, and of those who do know the 80/20 rule few apply it.

::: How to apply the 80/20 rule to your Multilevel Marketing business :::
The biggest benefit with the 80/20 rule is that it will keep you focused on what you actually want to achieve. The 80/20 rule is fantastic for goal setters. The 80/20 rule is designed to be used constantly and on a daily basis.

Here is a list on how you can implement the 80/20 rule into your workday:

Use it for time management
Sit down and take a look at your Multilevel Marketing business objectives and apply the 80/20 rule to your time.

Use it on your to do list
Decide exactly what you want to accomplish in your Multilevel Marketing business, and then apply the 80/20 rule to see which of your tasks will produce the biggest benefit.

For your customers
You can use the 80/20 rule on your Multilevel Marketing customers to find who your best customers and prospects are, and focus on them to produce bigger results.

Use it with your Multilevel Marketing business goals and outcomes
This is very similar to that of a to do list, but to do lists are focused on a daily basis, a goal or outcome is generally focused on a longer period of time. When we utilize the 80/20 rule with our Multilevel Marketing business goals and outcomes, we are enabled with the ability to reach our goals and outcomes at a faster rate.

::: Why the 80/20 rule works :::
As all laws and principles seem strange when we don't have an understanding of the underlying principles of those laws, we need to increase our understanding to feel at ease and with confidence with these laws and principles.

The 80/20 rule is based on cause and effect. To take this to the simplest form of how the rule works consider 20% of a cause will produce 80% effect. Understanding this is paramount. What is actually happening is that when you understand the right direction to focus your energy, and you put focused action in that direction then you will see a multiplied effect of your cause.

I suggest you start using the 80/20 rule in your Multilevel Marketing business opportunity. When I first started using the principle in my Multilevel Marketing business, I started to see better results. As I continued using the principle, I soon found that wealth was being created, health was being created and everything in my life started to improve. I have to admit though, when I first heard about the 80/20 principle - it did take time to begin to utilize it. I wish I had used this sooner, so I suggest you start now.

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Many of you maybe familiar with raw food already.
For those of you, that are not, Ill give a short explanation.
Eating raw food means eating raw fruits, raw vegetables (especially greens), raw nuts and seeds.
This is a diet that, if done right, can bring great health results.
I know stories of people with diabetes, high cholesterol, cancer, arthritis, allergies and other diseases, who cured on raw food. Also for weight loss it turns out to be a great way of eating.

Of course changing from a standard diet to raw foods is not always easy. The body starts to detox, which can be hard sometimes, especially if you dont understand what is going on. Its best to have someone support you, who is experienced in this.

If you live on raw food already: is your diet balanced? Do you eat enough greens? Do you crave unhealthy foods? Do you sometimes overeat? Do you have any health issues? If not, great, you are doing fine. If you dont feel totally balanced, take a closer look at your diet and your life (including your emotions). Maybe you need more greens. Greens are essential in a raw food diet, because of the minerals they contain. Or maybe you eat too much fat. Whereas 10% of your calorie-intake should be from fats, the standard American diet contains about 40% and raw food often up to 65%. This excessive fat intake causes all kinds of problems.

I was impressed by a raw food talk last week by Bendan Brazier. He lives on a 100% vegan raw food diet and is a professional Ironman tri-athlete. Brendan won the 2003 and 2006 Canadian 50km Ultra Marathon. He explains how raw food helps him to be a top-performing athlete. As he tells, training creates acidity in his body. By eating fresh raw food immediately after a training session, he alkalizes faster than his competitors. Because of this he is able to recover faster and can start training again sooner. This has made him better than all the others, who eat a standard diet and often stuff themselves up with junk food after a training or competition. He tells us, that especially after vigorous exercise, it is the most important time not to eat bad food, but to help your body recover and restore energy with fresh living food. For me it was really inspiring to hear Brendan talk about this.

If you want to know more about this, what to do exactly and how to change to a diet containing more raw food, visit our website at http://www.TheBestNaturalDiet.com/ The free E-book "The Seven Secrets of a Good Diet" will bring you more valuable information.

Annet van Dorsser MSc has over 30 years experience with nutrition. She works with patients on a daily bases and is the director of the European Institute for Nutrition. For more information, go to http://www.TheBestNaturalDiet.com/ By subscribing to the mailinglist, you will receive the free E-book "The Seven Secrets of a Good Diet".

Most people who are trying to build an MLM home business have a real struggle because they misinterpret what they have to achieve to get paid. Most think that it is selling the company's products or services whilst others think it is building a team. As Network Marketers, we are in business and when you investigate what the real earner is in any business, it is a finished product. Your MLM home business is no exception. So what is your finished product?

In a manufacturing plant for example, raw material is manipulated into a finished product. That product has value and is sold at a profit, generating income. Now I know that many of you will be thinking that in your MLM home business, the company that you registered with takes care of the product manufacturing side of things. That's not your responsibility. How much money are you going to be able to earn from selling your company's products? Will that income lead to your financial freedom? Probably not, so the problem here is that the company's products are not the finished product that you should be focusing on.

What about building a team? So you start a recruiting campaign and you enrol twenty five or thirty distributors who start using and selling the products. You make some extra money and you think that a team is the finished product. But then you want to earn more money, so you recruit more people, but some of the team members drop out and you find yourself recruiting their replacements. You keep working hard, but your team never gets bigger, because members quit as quickly as you can recruit more. This is known as the revolving door syndrome. The reason why members are quitting is because you don't have a finished product, yet. There is one more stage to go.

If you teach your members how to market and promote, then they will be able to achieve their goals through building their own teams. If they are achieving their goals, they are likely to stick around for quite a long time. In any MLM home business, it is members that you have recruited and fully trained to be highly effective in marketing and promotion that will generate the greatest part of your income for you, making them your finished product.

Gordon Milton is a successful internet marketer who specialises in helping other network marketers achieve their financial goals. To learn more about his techniques, visit: http://gotitfigured.ws

Oh! It has been almost a year now since I landed in Chicago for my first business trip. That was the time when I looked out for my lifes heaviest snowfall. The blizzard was so hard that it left me without any phone connection. And what more could you add to my hardship? I also lost my laptop somewhere in between. After thrashing about for two hours, I stepped into the hotel booked for me. It was a big relief after a long trudge.

When I reached my hotel, it was around 3 o clock in the afternoon. Till that time, I was really pestered with all the happenings. What an adventure on your first business trip. As the time ran fast the clock struck four. Now I was really worried for my business meeting scheduled at 6 o clock in the evening.

After one hour I made my way out of the hotel for the meeting. On the way I found a cab and jumped into it without even caring for the extra costing. The meeting went well but I was pretty tired by the end of it. In the meantime, I developed a cold which got worse as the time went on.

After finishing up with all my meetings, I packed my bag for home elatedly. But that was not the end of my adversities. Due to bad weather in the airport all the flights scheduled for London were cancelled. Somehow I did manage to reach home, albeit a little late.

That was all I experienced during my first business trip. The similar situation could fall at your lap anytime during your business trip. In the past one year I had travelled to many destinations for several meetings. But every time with my business travel insurance sheathe. Business travel insurance, one must get, while going on a business trip. But before availing the one, you must test out for its trustworthiness. Among the various names, my best bet always goes for Insurancebookers.co.uk Its wide-ranging policy and cheap quotes will never make you regret over your pick.

Almost after one year, I am again flying to Chicago for a business meeting. But this time, I am assured. Believe me business insurance can be real time redeemer during many emergencies like business equipment loss, meeting cancellations, lost or damage of documents, medical assistance and many others. So, no need to take risk with your precious time. Get your business trip insured and have a hurdle free experience.

About the Author

Hi, I am Michelle John, a business women, who often goes on business trips. During my first business trip, I came across hell of problems. After that I probed the market and got to know about business travel insurance. And the experience was safe and hurdle-free.

In the game of Texas Hold'em it is important that all players understand just what are the best and worst kinds of hands (set of cards) that they can hold.

Certainly knowing what are the best and worst kinds of Texas Hold'em hands a player is holding will help them go along way to improving their game and therefore helping them maximize their chances of actually winning and so making money.

In this article we will take a look at some of the various kinds of hands which are considered to be the best or worst that a player can have at anyone time when participating in a game of Texas Hold'em.

Some of the best hands that a player can find that they have during such poker games are as follows:

Ace-Ace
- This is the best hand that any poker player could hope to have in his hand and will help you to win more games than any other hand during a game will do.

King-King
- Although this hand is still incredibly strong when playing in Texas Hold'em it certainly is not able to dominate a game in the same way that Ace-Ace can and will be beaten easily if a player holds such cards in their hands.

Ace-King
- Yet another very strong hand but in order to win with this kind of hand the player needs to know that the flop is working for them rather than against them. This will then hopefully provide them with a further Ace or King which will make their position and hand within the game much stronger. Plus it is better if you have the Ace and King from the same suit (suited) if at all possible as these are much stronger than those that are unsuited (not from the same suit).

Queen-Queen
- This hand is strong when a player is competing against others whose hands only contain jacks or lower. But should another player being holding either of the above hands we have mentioned then this hand is not going to be able to help the player in winning the game at all.

Whilst the types of hands that you should not consider playing with when competing in any tournaments or games of Texas Hold'em are as follows:

Ace-Low Card which are Unsuited
- Often when a player first starts taking part in Texas Hold'em games they will think that this is a good hand to hold on to. Unfortunately although it is an okay hand and may win you a game occasionally it should not be relied upon especially when a raise has been played by any of the previous players.

Face and Lower Card which are Unsuited
- Again as with the above mentioned this kind of Texas Hold'em hands is likely to cause you to lose more than win. So at all costs as soon as you see another player raising the ante in the middle it is best to fold rather than lose any more.

Garland Choate (GR) is a retired Airline Captain who now publishes articles from the USVI. Find many great articles about Texas Hold'em at http://www.texas.wahwarriors.com

Many men, especially those later in life have made the decision with their doctors to simply watch and wait. About 80 percent of men who reach the age of 80 have prostate cancer. It's deadly but can be cured if it's caught early enough.

Like other cancers, the cause of prostate cancer is not known; it appears to be more common in African American men and men with a family history of the disease. The prostate gland is located directly beneath the bladder and in front of the rectum. The male hormone testosterone contributes to the growth of cancer.

Because the symptoms can mimic other diseases or disorders, men who experience any of these symptoms should undergo a thorough work-up to determine the underlying cause of the symptoms. Additional symptoms that may be associated with this disease are bone pain or tenderness, and abdominal pain. There may be other symptoms not mentioned here.

Most prostate cancer symptoms, although associated with prostate cancer, are more likely to be connected to non-cancerous conditions. If cancer is caught at its earliest stages, most men will not experience any symptoms. One symptom is difficulty starting urination or holding back urine.

There are several potential downsides to PSA testing; for example a high PSA does not always mean a patient has prostate cancer. CT scans may be done to see if the cancer has spread. What is called a free PSA may help tell the difference between BPH (benign prostatic hypertrophy), an enlargement of the prostate gland, and prostate cancer.

A urinalysis may indicate if there is blood in the urine. A prostate biopsy usually confirms the diagnosis. The prostate-specific antigen (PSA) test measures the PSA enzyme in your blood for abnormalities.

Recent improvements in surgical procedures have made complications occur less often. Medicines can be used to adjust the levels of testosterone; called hormonal manipulation. Surgery is usually only recommended after thorough evaluation and discussion of all available treatment options.

Prostate cancer that has spread (metastasized) may be treated conventionally with drugs to reduce testosterone levels, surgery to remove the testes, chemotherapy or nothing at all. Some drugs with numerous side effects are being used to treat advanced prostate cancer, blocking the production of testosterone, called chemical castration; it has the same result as surgical removal of the testes. Side effects of chemotherapy drugs depend on which ones you're taking and how often and how long they're taken.

An oncology specialist will usually recommend treating with a single drug or a combination of drugs. Chemotherapy medications are often used to treat prostate cancers that are resistant to hormonal treatments. Anyone considering surgery should be aware of the benefits, risks and the extent of the procedure.

Other medications used for hormonal therapy, with side effects, include androgen-blocking agents, which prevent testosterone from attaching to prostate cells. What you can do now is begin to understand what exactly your treatment options are and where you're going to begin. Hormone manipulation is mainly used as a treatment to relieve symptoms in men whose cancer has spread.

In patients whose health makes the risk of surgery unacceptably high, radiation therapy is often the chosen conventional alternative. Whether radiation is as good as prostate removal is debatable and the decision about which to choose, if any, can be difficult.

Once diagnosed you may be want to join a support group whose members share their experiences and problems. As new research comes out adjust your treatment options accordingly. Consider articles such as this one, just a starting point where you can begin to learn about prostate cancer.

For more information on prostate cancer treatments and prostate cancer symptoms go to http://www.BestProstateHealthTips.com Helen Hecker R.N.'s website specializing in prostate and prostate cancer tips, advice and resources, including information on prostate tests and natural prostate cancer treatments

If you like the challenge and excitement of wagering on sporting events then you know that you must carefully analyze the sports betting odds and sports betting lines. This is because the sports betting lines will determine how much you want to bet and which team or individual you want to bet on. However, you probably wont get the information behind the sports betting line by looking in your morning newspaper. To get the data you want you should consult with experts and you can find them on a good sportsbook.

Youll find that a good sportsbook will allow you to place your bets safely and conveniently. Once you register youll have a secure account and be able to place your bets online from any location you choose. What could be more convenient? It doesnt matter if you like to bet on individual sports like gold or horse racing or whether you prefer team sports like baseball and basketball; the experts at a goods sportsbook can help you. Theyll provide you with recommendations based on their examination of all of the information that determine the sports betting lines.

This will include more than just looking at team and individual records. The experts will have the latest inside information on injuries to players, how players on a team match up against opposing players, and whether or not potential weather conditions may impact the outcome of an event. With this type of help youll know how to interpret the sports betting lines and increase your odds of winning. So choose a good sportsbook today and enjoy your betting.

Professional SEO. He helps a number of online gambling sites like:

Sportsbook
Since 1997, Hollywood Sportsbook has provided millions of internet sports betting enthusiasts with a secure internet sportsbook experience.

This article has no fluff, it's BS free and if you are offended by hard nosed truth, do not read any further. This article will show you how to write a book that makes the Clickbank Bestseller list, no if's or but's about it, it just is.

So what is the best way to write a Clickbank best seller?

What is the one thing buyers want to read about online at just about any cost? The answer is pretty simple really and you will kick yourself for not thinking about this before hand, but what people really want to read about in an ebook is....

HOW TO MAKE MONEY WITH THEIR HOBBIES!

That's right. People want to know how to make money with their hobbies. Everyone wants to be able to turn their hobbies into a full time income or even get them to pay for themselves. Some people have really expensive hobbies and would pay quite a lot of money to find out how they could off set the costs of their hobby some how.

People also love the idea of being able to go to work everyday doing something they love. Making money with what they love doing in their spare time is something these people will pay through the nose to find out how to do and you can cash in on that with your own ebook.

Here is an example Clickbank product that targets the Golf market.

http://www.golfmoney.com

Is this product a Clickbank bestseller? You better believe it is. Would this sort of idea work for any hobby or passion? You better believe it again. These books will sell and sell like hot cakes no matter what the market or what economic conditions are in play. This is a timeless business idea.

Now all you have to do is write the ebook, which I will talk about in part two of this article.

Get your own Handwritten Ebook on the topic of your choice for only $147
http://www.handwrittenebooks.com

When it comes to getting the cheapest life insurance cover then going online is the best way to secure your policy. Even better is going with an independent broker, which can in the long run save you money and will definitely save you the hassle of having to wade through the different insurers yourself for the best deal, even if you know what to look for.

There are many different factors that have to be taken into account when buying life insurance and of course policies are not the easiest thing for the majority of people to understand. The wording and terms used in a policy can confuse most people and often leave them with little understanding of what they are actually covered for.

The main type of life insurance is term life; term life insurance is taken out just to cover you in the event that you should die. It will pay out a fixed lump sum of money to those left behind which gives you peace of mind that at least they wont be left struggling financially. Term life insurance is one of the most popular of all life insurance polices as it is the cheapest policy to take and the easiest to understand. You simply choose how long you want the policy to last. However, unlike some life insurance, the policy only covers you for death and wont pay out after a period of so many years.

When it comes to deciding which type of life insurance is the best for your particular needs then again a broker can help you to choose which would work out the best for you, although of course the ultimate decision is yours. A brokers advice can save you money and will ensure that you get the policy most suitable for your needs. It is essential that you ask if dont understand, there are many exclusions within all types of insurance polices and life insurance is no exception.

David Thomson is Chief Executive of BestDealInsurance a completely independent specialist broker dedicated to providing their clients with the best insurance deal. They offer great value life insurance as well as, critical illness and income protection, ensuring that their clients have the protection they need, without leaving a hole in their pocket.

When you think of art work or beautiful designs you often think of statues and pictures, but marble flooring may be the next best work of art. Marble flooring is a beautiful flooring surface for many situations. This article will look at the various things you should consider if you plan to install this type of flooring surface in your home.

Marble flooring is not for every situation. You may find that bathrooms and kitchens are not the best places for marble flooring as they can stain or crack if a large object is dropped on them.

The hall way will offer your best choice for a marble flooring surface as this is a wonderful material that offers elegance and style. This material is very easy to keep clean as you can sweep it and clean up any stubborn stains with some water and a rag.

Marble Slabs

Slabs of marble are cut from the blocks directly from the quarry. Slabs come in standard thickness of 2 cm (3/4") and 3 cm (1 "), although thicker slabs are also available. Slabs are provided in a range of finishes: Sawn (un-polished), Honed, Polished, Brushed, etc.

Many businesses and churches will install marble flooring in their hallways and entrances as it creates a very nice and stylish tone to the entrance and facility. You can mix and match colors and texture to give a room just the look you are after. Some businesses will even have their logo cut and placed in marble flooring to add class.

If you are considering marble flooring you will want to think about the cost involved. You will most likely want to have this type of flooring professionally installed as it can be rather difficult to work with.

For more information on flooring try visiting http://flooring-solution.com, a website that specializes in providing helpful flooring tips, advice and resources to include Marble Flooring and more.

My children and I watched the latest Harry Potter Movie, Order of the Phoenix, just recently. We loved it as we love all Harry Potter movies but this is not a review of the movie. Im going to take a small event from the movie and expand on it.

I would like to focus on the Patronus Charm that is used by wizards and witches alike against the ugly, yucky dementors! In case you never watched the movie, a dementor is a black shadowy figure that flies around feeding off of peoples emotions, most notably that emotion of fear. The only way to keep from having the life sucked out of you is to know how to activate the Patronus Charm. The Patronus Charm is simply, but not so simple to do, conjuring up a strong happy thought. Its similar to what you need to do to be able to fly in Peter Pan. In both cases you have to hold fast to the happy thought.

If the Patronus Charm is activated successfully a beautiful white lighted whispery figure appears that, and this is how I understood it, holds the happy thought. The dementors are deterred by this white lighted figure and fly away. An unsuccessful Patronus Charm will allow the dementor to literally feed off of your emotions and suck the energy out of you leaving you in a depressed state.

A dementor is simply put (everything is so simple isnt it?) a symbol of our fears. The more we concentrate on our fears the more our energy is used to deal with these fears leaving us tired and fatigued. It becomes a vicious circle where a thought of fear begets more fearful thoughts until we reach such a state of sadness and depression we find it hard to function. Luckily, most of us dont remain in that state. How do we get out of it?

The thing is, and this is so hard to understand, we have the ability to conquer any fears we might have. Little or big, most fears are just things we choose to focus on. With a little help from the symbol of a Patronus Charm, we too can use our very own magic and conjure up happy thoughts. With each happy thought we remember or make up, more comes to the forefront of our mind until we are in such a state of happiness that our fears have no room to live in our mind. Theyre still there in the mind but not at the forefront. What does this have to do with network marketing?

Well, there are many fears with network marketing. The first one that comes to my mind is fear of failure. A person may join with a network but if the fear of failure persists in the mind then guess what? The actions that need to be taken in order to make a success of the network marketing business will not be taken which will eventually lead to failure.

Another one that comes to my mind, and this happens to me, is fear of approaching people and being rejected. So, we never approach anyone, never get rejected, and consequently never have anyone join us in our network marketing business.

If you read this, please know that you can rid yourself of those darned demented dementors! It really works, I should know. I used to always focus on my unhappy memories to the point where I didnt know I had any happy memories. I slowly started to cling to one happy memory and I just concentrated on that. Soon, another happy memory popped into my head and another and another until I cant stop the happy memories from popping into my head. Was it easy? No, it wasnt, not for me. This is the thing though; Im just an ordinary person, just like most everyone else. If I can do it, so can you other ordinary person, so can you!

http://www.manascents.com
http://www.cafepress.com/motivatedwahms
http://craftywahm.blogspot.com

Many of us today find it hard to think of life before computers and the internet. Yet, there is still a lot of confusion about the infrastructure of a website and what it takes to design, create and maintain one. This article outlines the basic steps to help you learn how to make a website.

Domain Name
The best place to start the process is with a name for your site; a domain name. The most popular domains are dot-com names (.com). Also high on popularity are dot-net (.net), dot-org (.org), plus many others including dot-info (.info), dot-biz (.biz) and dot-us (.us).

Unless you are looking for a very unique name, most combinations of one or two common English words with the famed dot-com tag at the end are already claimed. This is where creativity may be required to find ways to make your domain name unique. To start searching for your domain name youll need to go to a domain registrar such as Network Solutions. Registering a domain name works essentially like a lease, granting you permission to use the name as long as you maintain the nominal annual fees to keep it registered.

A good domain name should be short, but still reflect your website; you want your visitors to remember their way back. Avoid using initials (unless they are as well known as CBS or NBC). Avoid hyphenation if possible or overly long names. A good domain name is memorable and easy on the tongue. The best test is to find several good candidates and test them by speaking the names out loud. How easy are they to communicate, and to spell? How well do they represent the mission of your site?

In some cases, it may be advantageous to purchase a domain name that someone else has the rights to. The fees for this type of transfer of ownership can command some hefty fees though. Bidding usually starts around $500, but the right name can fetch a million dollars or more.

Organization and Research Once the domain name is secured, the next step is to create an outline.

• Start by creating a list of the ideas to be covered
• Group the ideas into major categories that will become web pages
• Look at similar or competitive sites for more ideas
• Think about how you want your site to look
• Think of photos or illustrations that will best complement your message
• Find and document examples of web sites that you like the best
• Sort these ideas into a finished outline

Selecting Keywords
Keywords are a group of words that best describe the topic of your site. They are the group of words your customers would use to find you in a web search. For example, if you sell eyeglasses, and you only use the words eyeglasses to describe your products but your potential customer searches for prescription lenses or designer frames your website will probably not be found.

Finding the best and most popular keywords and using them effectively is a vital part of driving more traffic to your site. For best results you should use a keyword research tools like Wordtracker. Wordtracker can compile a list of terms people search for, indicate how often they are searched for, and even help you discover keywords you may not have considered. Developing a database of customer searched keywords will help to focus the efforts of the next step most successfully; the script.

Writing The Script
Writing a script for the web is not like writing a book. Most people will read at least a chapter of a book before giving up. Web pages however, are not treated the same. After all there are just too many choices! We live in a sound bite world and surfing the net is no different. When a visitor comes to your web page you have between five and ten seconds to impress them that they are in the right place before they reach for the back key on their browser to search out the next candidate. Your web pages need a clear and easily understood message with interesting graphics, good pictures and a great script.

A great script on the web is short, to the point and broken up into easy to digest pieces. It is filled with keywords pertinent to your topic, but not to the detriment of your message. Effective use of headlines, sub-headers, bold or italicized phrases, links, bullet points and other lists all can work together to make your message stand out and tell the story. The headline can also be a creative tool to capture the desired attention.

Whew, dont despair! The best way to start the process of script writing is to go back to the outline. Write the first draft and then start refining the results. Dont forget about other things already written like brochures, flyers, and other advertising. This may provide a better base to build upon, while generating fresh ideas in the process.

Like the sculptor who chips away stone to create a beautiful statue one hammer stroke at a time. Great scripts are written very much the same way. Read through, change and improve again and again. When you think you are done read your script out loud. Keep working until the desired result is there.

All About Links
There are two basic types of links on a website; forward links and backward links. Simply put, forward links connect to other pages and sites. In order to be useful the links should be relevant to your topic. Create links to professional organizations you belong to, equipment or software related to your topic, or articles of interest to your readers. Use your imagination.

Backward links are links from other sites to you. Again, the key is to have relevant information about your topic on the page with a link to your site. Possible sources are web directories, blog links, forum posts or social networks such as digg.com and technorati.com.

Why are links so valuable? They make your web site more important to search engines like Google and Yahoo. The more backward links you have from pertinent sources, and forward links to relevant information, the better your site will be ranked; and that will help you to get found.

Photography One picture is worth a thousand words; and a great picture will help communicate your message quickly. Pictures can:

• Grab the attention of visitors
• Convey the importance of your company or project
• Illustrate an important point
• Create warmth and strong feelings
• Illustrate your product or service

Whether you have digital photos or scans of slides and film, having a number of good and appropriate pictures on your site can make a huge difference.

Graphics and Design
This is the stage where the basic shape of the site page is formed. There are many decisions to be made such as:

• What does the banner header and footer look like?
• What shapes and lines will provide the page form?
• What color palette should be used?
• What monitor resolution should the page be designed for?
• How are other resolutions going to be accommodated?
• Where should the primary page links be?
• Will there be secondary links and/or drop down menus?
• How will the logo be incorporated?

Needless to say, this is a very important step in the process, as the look of the entire site will depend upon the decisions made here. Unless you are an experienced web designer, your company or organization will undoubtedly benefit from using a professional web design company for this phase. Graphics and design is where art meets form.

Creating Template Pages
Once the Graphics and Design step has been completed and approved by the client, a template page is usually created. Often there are different templates used for the home page, and for other pages; but the idea here is to create a working model that can be used for page layout. One key advantage of using template pages is changes universal to the site, such as the information in the header or footer, can be changed once on a single form, rather than changing many individual pages.

Page Layout
Having a completed script is certainly a tremendous head start for web page layout; but creating a well laid out web page involves more than cut-and-paste. There are many nuances that must be worked out in the process of converting from a word processor to a HTML page. Emphasizing headlines, creating bullet points, establishing boundaries around photos and designing the flow of a page is all part of the process.

Cascading Style Sheets
Cascading Style Sheets, or CSS for short are valuable tools for the competent web designer. They provide the instruction set that defines the color, size, position and other parameters of each class of text, graphics and other elements on a website. The CSS can also create challenges for the designer, as different browser editions will display a page differently than the others. This means that provisions and workarounds are frequently required in order to maintain a consistent look and feel across various platforms.

Form Pages and Programming Form pages are used to collect information or to do other jobs on a web page. Examples include:

• Email forms that protect the recipient from SPAM
• Information forms for collecting data such as name, address, phone, etc.
• Calculation forms to add, multiply or perform more complex equations
• Upload forms allowing users to send attachment

More complex forms are possible such as applications, and ecommerce Upon submitting a form multiple actions can be taken such as sending an email to the website administrator, in addition to sending an automated response to the sender.

Email@
One of the benefits of having a dedicated domain is the ability to keep the same email address, regardless of who your internet service provider (ISP) is. If youre ever had to switch from one ISP to another you know what I mean. The ability to set up nearly limitless email addresses @yourdomain.com can provide the capacity for your organization to grow without fear of running out of names.

E-Commerce Web Site
If you want to sell your wares on the internet you may be ready for an ecommerce solution. This will allow you to reach an audience 24/7 that may otherwise be inaccessible to your goods and services. Once your shopping cart solution is in place; listing photos, descriptions and prices of your products are only the start. A successful ecommerce site is tuned to achieve the best conversion rate, making sure that each step along the buying process is comfortable and assuring to your shoppers.

Page Optimization
A good web site should be optimized for:

Quick downloads of pictures, graphics, and other elements

Good navigation that is easy to understand

Logical organization and grouping of pages

Good page names making information easy to find

Good titles and subtitles to allow quick information scanning

Web Server or Web Host
The Web Server is the real computer where your web site is stored. It could be in your office. It could be provided by your web developer, a web host service in your town, or hundreds of miles away. Since it is connected to computer users from around the world, its really not so important. What is important is:

• Is it fast? Will it allow multiple users access at the same time?
• Is it well connected? Can the photos and videos be efficiently downloaded?
• Is it secure and safe from hackers and intruders?
• Is it backed up? What if the power goes off?

Website Updates and Maintenance
A good web site is one that changes on a regular basis. Depending on the design, these updates can be made by the average user or performed by your web developer. Your site should reflect:

• New products being added
• New announcement being made
• A shift in policy or direction
• New employees added

Big projects being completed Your web site is your communication tool with the world. In order to maintain the interest of viewers it needs to stay fresh with new information all of the time. This is also key to creating better content, and better content is key to being highly ranked by search engines. The more highly ranked your site is the more likely you are to be found by your customers.

Website Advertising and Promotion
The best website in the world will not be found without doing something to get the word out. Using good keywords, getting links to your site, and making regular changes to your content are good choices to promote and raise the visibility of your site, but those methods take time. A much quicker method is through the use of pay-per-click campaigns.

Pay-per-click advertising is provided by the major search engines such as Google, Yahoo, MSN and others. It is a fast track method to buy visibility on the first page for searches pertinent to your content or chosen keywords. The basic steps to create a pay-per-click campaign are:

• Select keywords that your customers might use to search for your services
• Set a geographic area for your ads to appear
• Write ad copy to attract customers to click on your ads
• Set a maximum amount that you will pay per click
• Set a daily maximum
• You pay only for clicks to your web site

Your ad will appear in the area marked sponsored listings. It will be higher or lower than the other sponsored listings based on the maximum bid that you offer in relation to the others, among other factors. The cost to have good visibility on a page will depend largely upon the amount of competition for the keywords being bid on.

Dont overlook using some of the simplest forms of advertising to help get the word out such as adding your website address to your business cards, flyers, newspaper ads, to the bottom of every email you send out, etc. If you already have brochures printed, get some printed labels to apply with the new information. If you use methods like radio, television or billboards be certain that your website is present in those ads too. This form of advertising is generally called cross-promotion. The web is a 24/7 sales agent that can only work if it can be found.

Web Design Services
Designing a web site design for your company or organization is an important task. This guide seeks to provide a simple overview to help you to understand and prepare for the steps involved. Knowing what to expect as you create your website, whether through the services of a professional web designer or creating it on your own will help you achieve the best results possible.

About the Author
Alan Kirby is President and founder of All Pro Media, Inc. All Pro Media provides web site design, video production and advertising services to numerous companies and organizations including corporations, hospitals and medical practices, small businesses, churches and other institutions. Located in Burlington, NC; All Pro Medias customer base is primarily in central North Carolina from Raleigh, Durham, Chapel Hill and RTP to Greensboro, High Point and Winston-Salem.

For more information about All Pro Media visit the company website at http://www.allpromedia.com